Blogging for business

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

LESSONS

• 01

  The compound effect of content marketing

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    The primary goal of blogging for business2:20
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    Three main customer acquisition channels4:16
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    The main reason why most blogs fail6:47
• 02

  Two major strategies of growing a blog

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    The anatomy of the “Spike of hope”4:41
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    Two major strategies of growing a blog5:09
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    Busting the “publish more often” myth3:37
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    How to convert visitors into subscribers2:36
• 03

  How to analyse the traffic potential and ranking difficulty of a keyword

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    How to test your article ideas for “search demand”4:06
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    How to determine the full traffic potential of a keyword5:49
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    How to find the best keyword to target3:51
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    How to determine your chances to rank in Google6:36
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    How to use Keyword Difficulty metric in Ahrefs5:23
• 04

  How to find great content ideas with high business value

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    How to discover great content ideas by studying your niche5:12
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    How to generate keyword ideas using keyword research tools4:46
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    How to find keywords that your competitors are ranking for2:58
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    How to find low-hanging content ideas from all over the web4:18
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    How to prioritise your list of content ideas5:00
• 05

  How to optimize your article for a target keyword and generate maximum search traffic with it

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    What is “searcher intent” and how to match it5:59
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    How to optimise your article for a given keyword4:46
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    How to squeeze maximum search traffic out of your article2:58
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    How to perform an SEO audit of your published content4:18
• 06

  How to create great content that promotes itself

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    Why your content has to be great4:50
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    How to create content that people will care to read and share with others7:15
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    How to create unique content that will stand out3:45
• 07

  How to create link-worthy content (and stop worrying about link building)

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    Do you always need backlinks to rank?7:13
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    How to create content that attracts backlinks5:26
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    The rarely mentioned “secret” to acquiring backlinks3:56
• 08

  How to promote your content & make it rank high in Google

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    Four common mistakes of content promotion12:25
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    The best content promotion strategies reviewed6:31
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    How to compete with the “big guys” in Google search results3:04
• 09

  How to build backlinks to your blog content

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    The best link building strategies for blogs6:15
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    How to get backlink ideas from your competitors8:05
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    How to build links via guest blogging8:23
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    Simple guest blogging “hacks” for better results in less time4:28
• 10

  How to build links & promote content via blogger outreach

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    How to use “Outreach” for content promotion7:13
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    How to find thousands of high-quality outreach prospects9:59
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    How to write ridiculously effective outreach emails6:55

• Guest interviews

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    Noah Kagan — On growing an audience24:43
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    Bryan Harris — On list building35:00
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    Ramsay Taplin — On starting a blog35:12